How Life Unfolds® — “Go Papertarian!” Campaign
To build momentum with our growing followers and to encourage them to spread the word about choosing a paper-centric lifestyle for the good of the planet, the “Go Papertarian” campaign sparked a movement among consumers to practice more informed decision-making when shopping. Actress and comedian, Retta, became our first papertarian ambassador, using her inimitable charisma to create a rallying cry for consumers everywhere to make the smart choice.
Linear TV/Streaming/On-line Video
“Home”
“Curbside”
“Grocery”
“Forest”
Social Media Content
Social Influencers
Papertarian Garden – David Dekevich
Papertarian Shopping – Kennedy Hammond
Papertarian Dinner – Burton Buffaloe