I am a results-driven marketing executive with more than two decades of experience leading award-winning, research-based campaigns that move audiences to think differently and take action. Throughout my career, I have helped organizations transform brand perception, grow market share, and deliver measurable business results through strategy, storytelling, and smart analytics. At the Paper and Packaging Board, I led a $20M annual national campaign that shifted consumer attitudes about sustainability and innovation in the U.S. paper industry, driving double-digit increases in trust, preference, and perception of renewability, and more than doubling digital engagement.
My leadership approach combines strategic vision with hands-on execution. I am equally comfortable building cross-functional teams, managing multi-agency partnerships, or turning complex research into actionable insights. Across roles, I have championed data-informed creative, ensuring every message resonates and every dollar spent is tied to outcomes. What drives me most is helping teams bring bold ideas to life. Whether developing an omnichannel brand campaign, reimagining audience engagement, or using insights to pivot in real time, I love shaping marketing that not only meets goals but advances the mission behind them.
